Video content is also very popular. The best is to align your social media strategy with your content marketing to make sure you share the type of content your audience really likes. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business.
But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts. Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.