Why Social Media is King

Social customer service is the practice of providing consumer support through social media channels such as Facebook and Twitter to quickly answer questions. 69% of customers believe fast resolution of the problem is vital to good service, making social consumer support invaluable. Clearly, social media sites such as Facebook and Twitter have evolved to become more than emergent platforms for marketing and advertising. Increasingly, they are also valid and important channels through which consumers solicit and receive customer service. According to the Q2 2016 Sprout Social Index, 90 percent of surveyed consumers have used social media in some way to communicate with a brand. What’s more, over a third (34.5 percent) said they preferred social media to traditional channels like phone and email. Social networking isn’t a numbers game, so it’s not about being active on a “magic number” of social media sites. It’s more important to be active on the right social channels. Those are the ones where your target audience is most active.

 

With 2 billion users across a wide age range, Facebook is a must for most people. To choose other platforms, hire a social media marketing expert to research your market and find out where else your audience hangs out online. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!

Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social media is a term for the online platforms that people use to connect with others, share media content, and form social networks. Some of the most popular platforms include Facebook, Twitter, WhatsApp, Tumblr, Instagram, Pinterest , Skype, YouTube, Viber and Snapchat.

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.

One of the first challenges to providing great social customer service is determining where to focus time and resources. While marketing efforts may drive traffic to targeted social sites, customer service teams must meet their customers where they’re already socializing. For most companies, Facebook and Twitter will be the primary focus for social care, but some brands may find that their customers also frequent Google+, LinkedIn, Pinterest, Instagram, or other social sites.

 

The best types of content for each social media channel depends on the platform. The best types of content for each social media channel depends on the platform. Most social media sites allow you to share multiple types of social media content, including blog posts, images, animated GIFs, videos, and more. The research shows that images do well on Facebook, as well as on Instagram and Pinterest.

Video content is also very popular. The best is to align your social media strategy with your content marketing to make sure you share the type of content your audience really likes. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business.

But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts. Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. These networks are a hotbed of creativity and inspiration for people seeking information and ideas, and by adding them to your social media marketing plan, you’ll open up new channels for building brand awareness and engaging with your audience and customers. These networks are a hotbed of creativity and inspiration for people seeking information and ideas, and by adding them to your social media marketing plan, you’ll open up new channels for building brand awareness and engaging with your audience and customers.

 

Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.

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5 Ways to Update Your Old Content

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If you’re anything like me, the old content on your website and social channels is the last thing on your mind! Rather you are focused on the here and now, what content is relevant to today and how does this help you with your organic SEO.

However, old content is still relevant and need to be managed and reviewed as part of your overall marketing schedule.

Danny Goodwin from the Search Engine Journal proposes that you have a choice, remove old content or improve it as it does have a significant impact on your websites visibility and how it is crawled by the bots.

Danny explains that the rise of the ‘content is king’ mantra for marketers and SEO professionals saw a plethora of key word content produced and published on line, content that although was rich in the key words of the site was not particularly useful to the consumer.

The recent Google bot updates are now designed to look for content that is not only key word rich, but that is useful, optimised and relevant. That is content that is authentic and written to enhance a user’s search rather than be generic content designed only to bump up the key word indicators for the site.

So, the question is now, what do you do with that old content sitting in your archives? Here are 5 ways you can re-purpose your content and boost your organic SEO.

 

1 – Take the key concept of your content and turn it into a bullet point Instagram post then delete original post.

2 – Rewrite your post to make it user friendly, relevant and optimised. Keep it short and eliminate unnecessary jargon

3 – Delete your post and move on!

4 – Look for authors on a similar topic and repost with links to relevant authors and updated photos.

5 – Turn your post into a series of shorter posts designed for Facebook, eliminate any content that is not specifically relevant to the topic and post with engaging graphics

 

As you can see the content marketing game has evolved from the long key word rich jargon which sat hidden in the back end of the website to user friendly, optimised and relevant content that will serve a purpose.

Hopefully this have given you a few idea’s about what you can do with your old content, moving forward.  If you would like to have a read of Danny Goodwin’s article you have a look at it here http://bit.ly/2YWkGfT

 

Chat Bots Made Easy

As a small business it can often feel so hard to compete on scale with ‘big business especially when it comes to technology.
 
With the advancement of AI and Bots (basically computer driven automated answering services which are able to answer questions etc on an almost human like interaction scale), it may seem as though the divide between small & big business just got even bigger.
 
However, all is not lost! The amazing thing about our current digital revolution is that high tech resources are now being produced on scales that are often free or at the very least super affordable for small business.
 
So, the price is right but I hear you saying ‘how on earth do I use these things?’ Well again the answer is surprisingly simple! There is some amazing technology now available that is so automated that it is literally to a drag and drop level. If you’re able to compose an email you can certainly create your own Bot!
 
Search Engine Journal has just released a great article by Virginia Nussey it’s definitely worth a read. You can find the link to the article here http://bit.ly/2WSDOtJ
 
Let me know if you are using a Chatbot or are looking to implement one, what did you like, what didn’t you like? Don’t forget to check out our article on How to Write Amazing Emails for more great info on cracking the world of cold call marketing!
 
x Carolyn
 
 

Write Amazing Emails

First Impressions Count!

First Impressions Count! – In the battle for your customers attention first impressions count!

Here are some key tips to get your emails and messages not only noticed but opened and actioned which after all is the goal!

1) Hook them with a catchy subject line… think funny, controversial or mysterious anything that makes the reader want to click on the messages/email to find out more.

2) Set the tone with a good subject line, make it personal and original not the same generic lines that are used over and over again.

3) Embrace personalisation, use your customers name where possible and tailor the message to them, make them feel as though you have taken the time to write to them personally not just a cookie cutter template message.

4) Don’t be afraid to compliment but do it sincerely and make sure it is something you can back up. This shows you have taken a personal interest in them.

5) Remember that less is more, get to your point in the first couple of lines. People are very time poor and will generally skim messages for the main points, so get to the point quickly.

6) Include your common connections, if you have any common connections with your customer be sure to mention this. This helps build relationship and goes towards your authenticity as a person and a business.

Let me know if you use any of these tips and if they work for you! I have a great free email template for give away so message me if you would like a copy and I’ll get it out to you.

x Carolyn